Quick question: What are the two staples of success in the modern B2C market? Chances are the first words out of your mouth had to do with amazing customer service and lower prices. These were the benchmarks of business for generations, and while customer service is still incredibly important, a lower price is getting nearly impossible to deliver. There’s always someone who can provide the same good for a lower price — and chances are they’re on the internet.
The entire Payfac in a Box™ team has been busy as new software developer partners are coming on board, batch onboarding their book of merchants, and starting to see their residual revenue flow in. But we did catch up with Ben Kauder, the architect of the solution, for a little Q&A session for this week’s blog while he and our Chief Revenue Office, Vaden Landers, are on the road along the West coast. Here’s the recap of what questions ISVs are asking, what they are excited about, and more.
Some days we feel like a broken record around here. We can only say, “We do save you both time and money with an actual flat rate!” so many times. So today we’d like to share a new testimonial from a raving fan who had an all-too-familiar experience. In fact, Nina Pioletti, our Director of Sales, wrote a blog about another similar scam processor not too long ago, but this merchant still fell prey to the same tricks, which unfortunately are all too common in the merchant services world. Our best advice is always to let us review any proposal you receive before you jump ship. We promise, if it’s a better deal we will try to match it, or we will let you go with a friendly wave. We are not in the business of making enemies, but we do take our responsibility seriously to ensure that business owners, like you, are effectively positioned to accept all forms of electronic payments for a fair, flat rate. Please don’t make the same mistake as this customer did and leave for a ‘great sounding deal’! All too often, merchants come back to us with scary, expensive stories like this one.
In previous blogs, we've discussed the various pain points that merchants suffer in today’s business market. Today we are focusing on how the success of merchants depends on profitable customer interactions and how these interactions also possess the potential for added risk and financial loss if not executed correctly.
Growing the online presence of your practice requires that you increase both the frequency and quality of your Facebook and Instagram posts. One strategy for accomplishing this goal is to share moments that matter with your patients and their friends and followers.
Accepting credit cards means every merchant, everywhere will have to deal with and dispute chargebacks at some point. This can be a costly and time-consuming process if you don’t know how to navigate these waters. Here at Singular Payments, we try to give you tools to make dealing with chargebacks as simple as possible. Recently, Visa made changes to their dispute resolution process. Effective April 15, 2018, your deadline to respond to a dispute notification will be reduced from 45 days to 30 days. So, the tips we are about to share are even more important!
Twice a year the Interchange Association (commonly referred to as Bankcard Association) gathers top leadership to review interchange rates and card processing fees to assess any needs to modify pricing structures. Mastercard and Visa make up the existing bankcard associations. Their purpose is to establish and administer the rules and regulations governing the credit card business. Discover and American Express are similar but not technically associations since they are single companies. It’s at these biannual meetings that interchange rates for all card types from the major card brands, Visa and Mastercard, determine the dominate interchange rates by which all credit card processors must pay. There are hundreds of card types and therefore hundreds of corresponding interchange rates so what these meetings do is assess if the interchange pricing attached to each are effectively covering costs as infrastructure, security, and other variables change.
The days of slick sales pitches and crafty advertising are still around, but every industry needs to back up their claims with customer reviews. Reviews, case studies, and customer testimonials are the most valuable tool in your marketing toolkit because according to statistics, 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions (Dimensional Research). Furthermore, 85% of consumers said they read up to 10 reviews before feeling they can trust a business. (Search Engine Land) And, 39% of consumers said they read reviews on a regular basis to determine whether a local business is a good business. (Search Engine Land)
Yesterday, Payment Data Systems, Inc. (“PDS”) announced the achievement of National Automated Clearing House Association (“NACHA”) Certified Third-Party Sender. NACHA Certified is a voluntary accreditation program for Third-Party Senders in the ACH Network that demonstrate to the industry, including Originating Depository Financial Institutions (ODFIs), originators, and their peers, that they are meeting strict standards established by NACHA that signal credibility quality, and strong core practices.
Like every business out there, software companies are always trying to find ways to earn ongoing monthly residual revenue. That’s the gold standard because it’s ‘set it and forget it’ and the checks roll in every month, aka “mailbox money”. Implementing a payments integration is one of those ‘Ah ha!’ easy ways to get that residual revenue flowing. The problem for a VAST MAJORITY of software developers is how many of your clients (users of your software product) are actively using your integrated payment processing solution? Based on industry statistics we know that if you have 20-30% penetration then you are in the top 5% of software developers.