It’s the art of doing what you do so incredibly well that others will want to share ‘who’ you are with their family and friends. It starts with nurturing your relationships with your customers in order to grow your business. With automation and innovation rampant across all platforms these days, nurturing your database has never been more important. Take Twitter for example, or even Facebook. All it takes is making someone unhappy one time and they can flood/share their opinion to the masses and leave a lasting impression that could possibly make or break your business.