Growing the online presence of your practice requires that you increase both the frequency and quality of your Facebook and Instagram posts. One strategy for accomplishing this goal is to share moments that matter with your patients and their friends and followers.
The days of slick sales pitches and crafty advertising are still around, but every industry needs to back up their claims with customer reviews. Reviews, case studies, and customer testimonials are the most valuable tool in your marketing toolkit because according to statistics, 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions (Dimensional Research). Furthermore, 85% of consumers said they read up to 10 reviews before feeling they can trust a business. (Search Engine Land) And, 39% of consumers said they read reviews on a regular basis to determine whether a local business is a good business. (Search Engine Land)