Quick question: What are the two staples of success in the modern B2C market? Chances are the first words out of your mouth had to do with amazing customer service and lower prices. These were the benchmarks of business for generations, and while customer service is still incredibly important, a lower price is getting nearly impossible to deliver. There’s always someone who can provide the same good for a lower price — and chances are they’re on the internet.
Being ‘cheap’ with a brand does not mean spending too little. Large and small business owners have a lot on their plate. But the one thing that brings the entire story of your company together is the brand around it. Think of your brand as a great coat. It’s stylish, it says something important about you, it sets the tone of how people may interact with you, it shelters you by standing up to the elements and it keeps you warm. Your brand is the best investment you’ll ever make – so give it the thought, strategy and care that it needs to do all of these things for you through the years.
Tired of your time being wasted by scam calls from “merchant services” impersonators? You’re not alone and you can bank on the fact that these callers are after you for what you don’t know.
Topics: custom rate payment processing, payment processing service, credit card processing, flat fee payment processing, small business payment processing, medical payment processing, credit card processing fees, merchant service scams
Let’s be real. The payment processing industry is full of shady characters, bait and switch tactics and overcomplicated rate plans and billing statements –- all of which confuse and infuriate you—the business owner.
Topics: custom rate payment processing, online credit card processing, payment processing service, credit card processing, flat fee payment processing, flat fee credit card processing, small business payment processing, flat rate credit card processing, electronic payment processing, medical payment processing, credit card processing fees